Found it extremely interesting that the “consumer” all these marketing execs were discussing was a “she”: Better shopping experience for “her,” keeping “her” in the store longer, “she’ll” enjoy the checkout process, “she’ll” have less to carry, etc. Wouldn’t it be fascinating to know iPhone vs. Android users based on gender? If more females own iPhones, will Google have an uphill battle with their Wallet launch?
Google Beats Apple To NFC Payments With Google Wallet | Touch Reviews
Posted in Uncategorized