Jamie Turner is the chief content officer of the 60 Second Marketer, the online magazine for BKV Digital and Direct Response. He is also the co-author of How to Make Money with Social Media, now available at fine bookstores (and a few not-so-fine bookstores) everywhere.
It seems as though every time you scan the web, there are posts and articles about companies that are using 2-D codes such as QR codes, EZcodes and Microsoft Tags to promote their products or services.
The problem is that many of these companies are using 2-D codes as novelty items instead of using them to drive real, tangible revenue to their businesses.
I’ve spent the past few months analyzing several hundred different uses of 2-D codes across the globe. Some of them have been quite brilliant (as is the case with the Smithsonian Institution’s Neanderthal exhibit, which we’ll talk about in a second). Others have been … well, not so brilliant.
Brilliant Uses of 2-D Codes
Are you a Neanderthal or a Newb? Learn about opening up your connections with 2-D codes. You’ll have to actually USE a 2-D code to learn the 10th Commandment. Have fun!