2-D Codes: The 10 Commandments for Marketers



Jamie Turner is the chief content officer of the 60 Second Marketer, the online magazine for BKV Digital and Direct Response. He is also the co-author of How to Make Money with Social Media, now available at fine bookstores (and a few not-so-fine bookstores) everywhere.

It seems as though every time you scan the web, there are posts and articles about companies that are using 2-D codes such as QR codes, EZcodes and Microsoft Tags to promote their products or services.

The problem is that many of these companies are using 2-D codes as novelty items instead of using them to drive real, tangible revenue to their businesses.

I’ve spent the past few months analyzing several hundred different uses of 2-D codes across the globe. Some of them have been quite brilliant (as is the case with the Smithsonian Institution’s Neanderthal exhibit, which we’ll talk about in a second). Others have been … well, not so brilliant.

Brilliant Uses of 2-D Codes


Are you a Neanderthal or a Newb? Learn about opening up your connections with 2-D codes. You’ll have to actually USE a 2-D code to learn the 10th Commandment. Have fun!

Danette True open up your connections call me (818)732-9237 follow me on twitter http://bit.ly/ad93tw find me on linkedin http://linkd.in/c3fTKD email me at info@danettetrue.com subscribe to me at http://danettetrue.com/rss.xml visit me at https://danettetrue.wordpress.com

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